Marketing

How a LINE AI chatbot helps a small business

Customers message on LINE at all hours. A chatbot answers the common questions from your own information and hands the rest to you.

APLab Studio, November 9, 2026, 5 min read

In Thailand, LINE is where customers ask first. The questions are usually the same: price, opening hours, how to order, where the shop is. A chatbot answers those instantly, and you keep the conversations that need a person.

What the chatbot can do

  • Answer common questions automatically, 24 hours a day

  • Reply about products, prices, opening hours and ordering, using your own information

  • Hand the chat to an admin when it cannot answer

  • Read photos of slips or documents and record them

  • Show a LINE Rich Menu with your main actions

What it should not do

A chatbot should never guess. If the answer is not in your information, it should say so and pass the chat on. That rule is built in, and you can edit the answers in the back office at any time.

Costs to know

Our LINE Chatbot / AI package is ฿15,900, about 30 days with 3 rounds of revisions. AI usage is billed by the AI provider according to actual use, and a paid LINE OA plan is only needed if you send many broadcast messages.

Getting started

Collect the questions customers ask most, with your answers, plus your price list and opening hours. That list becomes the chatbot's knowledge on day one.

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How a LINE AI chatbot helps a small business | APLab Studio blog